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Your social media plan needs to shut up and start listening

I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is...

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Remove those regrettable online reputation tattoos

The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future...

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When a crisis hits, how graceful is your response?

Photo courtesy of Kid Gibson (Creative Commons) After things go wrong, authenticity can set it right Something’s always going to go wrong. Murphy’s law demands it. It is your mandatory tithe to the...

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